will stairfurb

Will Gough

Director, StairFurb

About Will

Will Gough is a Director at StairFurb, where he looks after everything from customer service and supply chain operations to shaping new product ideas. He’s been part of the family business since 2020, combining hands-on retail experience with a strong belief in making home improvements easier for everyone.

After studying Business at university, Will kicked off his career in the leisure industry, running a watersports business. Not the easiest gig in the Midlands, but a brilliant learning curve. He later moved into home improvement, launching a showroom focused on bespoke bedroom and wardrobe solutions. Over seven years, he helped grow the business to include kitchens, led digital transformation across the board, and managed more than £4 million in annual sales.

Refurbishment Products That Make DIY Easier

At StairFurb, Will has led the development of key customer-favourite products, including the Metal Spindle Kit and the Ready2Paint range of stair kits, such as customisable glass balustrades and paintable handrails. He’s passionate about making the installation process as straightforward as possible so customers can get great results without the usual hassle. What stands out most to him is the personal touch: every order is known by name, not number, and the whole team works hard to make sure customers feel supported from start to finish.

Outside of Work

When he’s not at work, Will’s usually outdoors with his two children, supporting their sports and hobbies, walking the dog (Goose), or heading off on a mountain biking trail. He once completed an ultra-marathon in six and a half hours to raise £3,000 for Dementia UK, a challenge that reflects the same determination and care he brings to his role at StairFurb.

Discover how our 30 years of expertise help UK homeowners achieve professional stair refurbishment results.

Will Gough

Director, StairFurb

About Will

Will Gough is a Director at StairFurb, where he looks after everything from customer service and supply chain operations to shaping new product ideas. He’s been part of the family business since 2020, combining hands-on retail experience with a strong belief in making home improvements easier for everyone.

After studying Business at university, Will kicked off his career in the leisure industry, running a watersports business. Not the easiest gig in the Midlands, but a brilliant learning curve. He later moved into home improvement, launching a showroom focused on bespoke bedroom and wardrobe solutions. Over seven years, he helped grow the business to include kitchens, led digital transformation across the board, and managed more than £4 million in annual sales.

Refurbishment Products That Make DIY Easier

At StairFurb, Will has led the development of key customer-favourite products, including the Metal Spindle Kit and the Ready2Paint range of stair kits, such as customisable glass balustrades and paintable handrails. He’s passionate about making the installation process as straightforward as possible so customers can get great results without the usual hassle. What stands out most to him is the personal touch: every order is known by name, not number, and the whole team works hard to make sure customers feel supported from start to finish.

Outside of Work

When he’s not at work, Will’s usually outdoors with his two children, supporting their sports and hobbies, walking the dog (Goose), or heading off on a mountain biking trail. He once completed an ultra-marathon in six and a half hours to raise £3,000 for Dementia UK, a challenge that reflects the same determination and care he brings to his role at StairFurb.

Discover how our 30 years of expertise help UK homeowners achieve professional stair refurbishment results.

All authored posts

Most UK homes can refurbish rather than replace stairs, saving thousands while achieving stunning results in just one day.
Glass balustrades are often safer than wooden alternatives with smooth, climb-resistant surfaces ideal for families with children and pets.
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